Justin Poulter creates bold, impactful visuals from his Cape Town studio, drawing on more than a decade of experience bringing illustration to life for some of the world's most recognisable brands. After spending 10 years navigating London's fast-paced creative scene, he's brought that global perspective back home to South Africa, along with a sharp creative instinct and international design insight.
His distinctive style merges expressive hand-drawn textures with polished digital craftsmanship. Justin's work is identifiable through his vibrant colour palettes, memorable character designs, and powerful visual narratives that help brands and publications stand out with an authentic and creative personality.
His client roster features impressive international brands: Nike, Jameson, National Geographic, Levi's, and Vans have all trusted Justin to create artwork that's visually arresting and strategically smart while being perfectly tuned to each brand's distinct voice.
Looking to give your brand a visual edge? Justin combines deep design intelligence with a nimble creative process and a commitment to delivering knockout results that consistently meet deadlines and nail the brief.
SERVICES
- Commercial Illustration
- Editorial Illustration
- Brand Campaign Visuals
- Packaging Design
- Art Direction
ILLUSTRATION AGENTS
PRESS
FEATURED WORK IN BOOKS
“Hand Style Lettering” - Victionary, Hong Kong.
“Expressive Type” - Quarto Publishing Group, USA.
“On Board - Graphics in Boarding Culture” - Index Book S.D, Barcelona.
ONLINE INTERVIEWS AND FEATURES
AWARDS
Design Week Awards - 'Illustration for Rebrand' 2023
Creativepool - Peoples Choice Award for Illustration 2020
Creativepool - Bronze Award for Illustration 2020
SELECTED CLIENTS
